About Callidus Consulting

We have been established as a specialist automotive recruitment agency, confidential executive search and consultancy business since 2001.

Since we set up, we’ve seen how the consultancy sector has grown and the recruitment sector has changed from being sometimes client to sometimes candidate driven, the phenomenal growth of social media and SMS being standard form of communication.

Challenges have included the global financial crisis of 2008/2009 in which we kept very busy through diversification – engaging in other sectors less impacted by the recession. Some things however have remained constant.

From day one we committed to doing our best for our clients and candidates by engaging face to face as much as we physically could, enabling us to understand the people behind the job descriptions and CVs. We focus on the quality and integrity of our relationships over and above the chasing of fees.

Consequently, we’ve seen many competitors come and go, and have been able to create and maintain excellent working relationships. The kind of relationships that provide a continual flow of excellent opportunities to do great business and most importantly for us, do that business with great people.

Why not see what our candidates and clients say about us?

This includes candidates we didn’t place. To this day recommendation and referral remain our biggest source of business.

Based in rural Hampshire, we work across the UK and internationally. We have built strong relationships with some of the most well-known and aspirational automotive businesses in the world. We also have a comprehensive database of automotive talent.

Our services cover strategic fleet management recruitment, automotive sales jobs, operations roles, automotive marketing jobs and finance careers across the sector. Our consultancy services provide expert programme management from a team of highly talented specialists who are proven, board-level professionals with careers in mainstream automotive brands.

Our core team

Our core team members use their experience and skills to ensure the wheels at Callidus Consulting keep on turning.

Iain Cooper

Co-founder of the business

I started in the automotive sector in the mid-eighties selling temporary driving and transport staff to the fleet and logistics sector, over the next 15 years I undertook a number of mainly fleet focussed sales and operational management and finally ‘Head of’ roles for car brands, rental and leasing companies. Callidus started as a way to earn a living with a young family, with one primary ‘non-negotiable’ aspect – we would focus on quality not volume, trade ethically, and pay our suppliers on time every time. That is how it was in 2001, and how it is now. And we now do great business with some inspiring start-ups and local SMEs alongside some of the world’s most iconic brands, placing people across 10 time zones. All from a small market town in rural Hampshire, UK. Are we proud ? Very.

Caroline Cooper

Co-founder of the business

I have been with Callidus Consulting since 2001 having had a previous career in the public and charitable sectors. Iain and I have built the business by focusing on quality and integrity. We build long-term relationships with our clients and candidates. In the last few years I have had a particular interest in expanding the international business and have recruited across a number of varied markets. I am proud that a multi-national business based in Singapore chooses to work with us across the globe – although the challenge of organising a telephone interview when my client is in Asia and my candidate in South America is an interesting one! Juggling time zones has become my speciality. I am science graduate from Exeter University and still have a strong interest in all matters scientific.

Ellie Barnsley

Recruitment Consultant

I am a recruiter and resourcer, with a Level 3 certificate from the Recruitment & Employment Confederation. I enjoy listening to candidates and clients about their needs and finding a match. With a degree in business, I also enjoy the conversations we have with clients and finding out what they need and why, and how this links with their business strategy. I love a bit of organisation and process – and am driven by making sure things happen when they should, as well as continually looking at how we can provide a better and better service to both candidates and clients. I have also completed a course in online resourcing and enjoy utilising these skills to find top talent online!

Amanda Cradock

Financial Controller

I started working at Callidus Consulting in 2012 as Financial Controller. I have really enjoyed expanding my role to becoming more involved in the recruitment and administration side of the business. I enjoy the challenge of identifying candidates with very specific skills and experience within the UK and in international markets. The tools available for search are constantly changing and I am continually learning and adapting my approach. My geography has also dramatically improved! After a break looking after my children Callidus has given me the opportunity to return to my career and broaden my skills. My previous experience in finance has been within the pharmaceutical, sports and motor industries. In fact, I started my career in the fast fit sector as my father ran a successful tyre business, so you could say I’ve come full circle back to automotive.

Our team of consultants

Over the years we have built excellent working relationships with a wide variety of technical and subject matter experts, all of whom have enjoyed great careers through enabling, mobilising and motivating great teams to deliver great things.

They now use their experience to advise and lead Callidus clients through particular business challenges which is exciting – and inspiring, to be a part of. Despite their varied technical disciplines, the common denominator amongst the Callidus Consultant team is their outstanding interpersonal and communication skills. This means all client dealings are scoped and delivered with great understanding and empathy for each client and their teams.

Des Hackman


Des has been operating within the automotive industry for over 35 years. His career has taken him into a wide variety of high profiles roles within vehicles manufacturing, vehicle claims and consulting services where he honed his skills and approach methodology. Kaizen and continuous improvement philosophy form his foundations with skills and experience in process mapping & engineering, leading complex projects incl. turnaround, integration and launch projects all of which blend into his calm approach to account management and team leadership.
During his 17+ years in automotive consulting Des as either led on projects or account managed programmes for many European vehicle manufacturers travelling extensively throughout Europe and the U.S.

Endurance cycling is his main passion outside work regularly completing 100+ mile cycling events incl. coast to coast rides.

Brian Farrell


Brian has over 20 years’ experience working in senior roles in some of the UK’s largest leasing companies (Arval, Lex Autolease & LeasePlan). He specialises in helping companies maximise revenue and growth opportunities through effective risk management, adaptive pricing and system development. Brian’s early career was in fund management and he uses the data science principles honed in this arena to assist his clients in developing insights and strategy. With ever growing volumes of data many companies are data rich but struggle to get to their data and generate meaningful insights. Brian can help work with clients to overcome the “analysis paralysis” syndrome. In addition to working in leasing, Brian has worked as an investor in a number of mutual funds, was a member of the steering committee for the Allstar fuel card business and was part of the BNP Paribas UK retail risk committee.

Paul Roberts


Paul has 20 years’ leadership and management experience working both within the professional services sector and for B2B corporates aiming to improve their solution selling and customer advice. He helps organisations increase revenues through creating high performance sales units and pre-sales consultancy teams. Paul specialises in commercial strategy, insight-led selling approaches (such as ‘Challenger selling’), sales playbook creation, driving performance through reward, and sales coaching. He has recently served Board-level clients at Zenith LeaseDrive, Hitachi Capital, Volkswagen Financial Services, Statoil Fuel & Retail (Europe), Colt Telecom, and Equifax.


Ross Pridmore


Ross is a qualified accountant and Fellow of the Chartered Institute of Certified Accountants. He was Finance Director for 12 years with ING Car Lease UK Limited, a member of the ING banking group. Having set out the financial foundations for expansion he saw the business grow seven fold and was instrumental in the acquisition of a company which more than doubled the size of the business. At the end of that period Ross was part of the leadership teams that sold the ING European Car Lease businesses to BMW Group where Ross continued for a further two years assisting in the integration and undertaking the role of Chief Risk Officer.  The transaction took the BMW car lease business Alphabet to number three in the UK and number four in Europe. His key areas of achievement have included financially preparing businesses for growth, financial leadership in the acquisition and sale of businesses, finance department turn‑arounds and the establishment of robust internal controls.

Jon Burdekin


Jon has 27 years’ experience in the UK leasing and fleet finance industry, having previously worked for such major leasing companies as Alphabet GB Ltd and GE Capital Fleet Services.  His 15 year career with Alphabet incorporated roles as Account Manager, Head of Account Management, Head of Consulting Services and Head of Product Management as well as leading the consultancy division to add key value differentiation and technical innovation.

A subject matter expert in Employee Car Ownership, Jon also has deep levels of knowledge in the application of Electric Vehicles, Grey Fleet Management and Project Management . He is also experienced in delivering training in Financial Products.

Jon can now offer the benefits of his experience and knowledge to leasing companies, brokers, and clients running fleets of vehicles.

Chris Crow


Chris has is an internationally experienced senior executive in the field of operations and automotive data management with a track record in high profile roles at LloydsTSB Autolease (Head of Commercial Operations), Hitachi Capital (Risk Director), CAP Automotive (Chief Editor) and EurotaxGlass’s (Group Product Manager), HK Remarketing (Project Director). He has delivered high level Programmes and Projects in the automotive sector including operational reviews, product design and development, process re-engineering, systems development, organisational restructuring and market research. This is backed up by a solid commercial grounding as a qualified accountant and economist and further supported by strong analytical and data management skills.

The great companies we are proud to work with include the following: